In a recent article from The New Yorker, Why Startups Love Moleskines, David Sax was at Demo Day, a tech-industry event, in Toronto. As he sat among Google and Microsoft representatives he was surprised that most of the people had Moleskine notebooks on their laps and not iPhones or laptops.
Moleskine, which comes in a variety of colors and page styles, Plain, Ruled and Squared (they even make their own Pens) have has "sold more than seventeen million notebooks, and brought in more than ninety million euros in revenues from sales of paper products, up from just over fifty million in 2010."
"The popularity of Moleskine notebooks seems to defy the widespread worship of technological innovations coming out of Silicon Valley."
But it seems that "A growing body of research supports the idea that taking notes works better on paper than on laptops, in terms of comprehension, memorization, and other cognitive benefits."
So some companies who were once only all about the digital have started to implement solutions that don't just involve an app. One such company is Evernote.
The Moleskine Evernote Smart Notebook uses Evernote's Page Camera feature to capture the pages of your notebook with your smartphone or tablet.
Evernote Page Camera is available for the current iOS release for iPhone and iPad. Evernote Smart Notebook features unique "Evernote ruled" and "Evernote squared" page styles with dotted lines designed to ensure a clean image when digitally capturing your notebook.
Moleskine Smart Stickers introduce Smart Tagging into your workflow. When you capture a page with Evernote, the Smart Sticker icons become searchable, digital tags that make it easy to keep your ideas organized and to keep your digital and analog workspaces synced.
"Evernote now produces a special notebook, in partnership with Moleskine, that allows handwriting to be easily scanned into its cloud-based service. “When we started a relationship with Moleskine, we declared a truce with paper,” Evernote’s vice-president of design, Jeff Zwerner, said when I visited the company’s headquarters in January. “We live in a world of multifaceted communication. We poked fun at it, but it’s not an either/or.”
(via The New Yorker)
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