Having the right sales kit can be the essential tool for marketing your business, educating your clients, and of course finalizing sales.
When Inter-Lux, an International Architectural Lighting manufacturer, needed to put together a “new rep kit” to send out to their sales force, they turned to SPIN, LLC for help.
SPIN LLC is a full-service public relations and marketing consulting firm specializing in integrated marketing for the built environment and based out of Baltimore, MD.
As with any architectural product line, the competition can be fierce. Working with the client, Spin felt producing a “new rep kit” would help enhance the Inter-Lux’ brand. It was further decided to include a luxury Moleskine notebook to be used at the “kick-off” of a new project so that all information can be kept in one specific notebook.
As with any sales kit, the notebook needed to fit perfectly with their branding. What they wanted was a notebook similar to their Pantone Color, 7409. It also needed to have squared pages as the notebooks were being used by architects and interior designers, People who need this type of ruling to sketch and scale design projects.
We found a perfect match with the Classic Orange/Yellow Moleskine notebook. When we found out that notebook had just been discontinued, we had to make a switch. They decided on doing a 50/50 combination of black and white squared page Classic Moleskine notebooks.
The notebooks were included in the brand new sales kit along with the Inter Lux sales catalogs highlighting their product line, information regarding the sales reps territory, a custom designed grid notepad with a client name and the Inter-Lux logo, a coffee mug, Inter-Lux pens, and of course their custom Moleskine notebook.
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In order to deboss your notebooks, we create a metal die image of your logo/design, which must be only positive and negative space, i.e. black and white.
That means your image should be solid black shapes/lines... no colored, shaded or screened areas can be included.
Large areas of black often do not imprint well and we recommend you use an outline for better results. Super fine lines and tiny, or ornate text also do not always imprint well.
Sounds like a lot to remember? Don't worry, feel free to upload what you have and we are happy to provide feedback.
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